New badge, endless values. Alfa Romeo cars couldn't be built by
anyone else and anywhere else. Rediscover the essence of an icon
that has shown the world what emotions are made of.
The public welcomed the first Alfa Romeo car with great acclaim, smitten with its performance. A success that was to stand the test of time for automotive enthusiasts throughout the world. The Alfa Romeo badge is now, more then ever, a symbol of endless innovation and pure driving pleasure.
In the 30's, P2's legendary victories projected Alfa Romeo into the Olympus of car manufactures. Today, like yesterday, Alfa Romeo vehicles are conceived in order to achieve the best technical performance and maximize driver's sensations: we don't make cars, we create automobiles.
Alfa Romeo personality connects different eras and models: from iconic 6C 2500 "Freccia d'Oro" to the most contemporary ones. An eternal kind of beauty, not in vogue with temporary fashions, always able to amaze every eye and touch every heart. In every Alfa Romeo, the powerful is beautiful and beautiful is powerful.
In 1954, Alfa Romeo Giulietta demonstrated that good design and comfort could perfectly live together and be experienced by everyone. The same customer-focused vision can be recognized today in our smart, sensitive and driver-centered solutions.