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The Story Behind Making The Alfa 4C In Australia A Reality

The wait is finally over. The Alfa Romeo 4C is on its way to Australia, and it brings with it a price tag that will make it one of the most affordable supercars in the world. It's been a long journey, but one that we at Alfa Romeo believe has produced one of the finest vehicles to ever grace Australia's shores. But how did we get here? As we prepare to introduce the 4C to Australia, here is a brief outline of the path the 4C has taken.

The Beginning: The Award-Winning Concept Of The 4C In Australia

The Alfa Romeo 4C garnered a great deal of attention following its concept and form debut at the Geneva Show in 2011, earning the 2011 "AutoBild Design Award" in Germany, followed by the 2012 "Design Award for Concept Cars & Prototypes" in Italy. With such a powerful response, it was an easy decision to move the 4C past the concept stage and embrace the possibility of mass-producing this compact marvel. This decision was met by an outpouring of excitement from motoring enthusiasts, with Great Britain's What Car? naming the 4C the "Most Exciting Car of 2013".

A Production Auto Is Born

The production version of the 4C was the brainchild of an elite team of designers from Alfa Romeo and Maserati engineers, who teamed up to turn a conceptual dream into a production reality. Assembled at the Maserati plant in Modena, the production 4C differs very little from the concept vehicle, combining the best of modern technology with the storied racing heritage and pedigree of Alfa Romeo. Drivers may notice that the 4C in Australia borrows heavily from Alfa's 8C Competizone, including its lightweight carbon fibre body, real-wheel drivetrain, and all-aluminium engine block, which result in a super lightweight auto that offers unmatched performance and acceleration.

The 4C Comes To Australia

The 4C will arrive in Australia soon and exemplifies the Alfa Romeo values of style, performance, and technical excellence that have made the automaker one of the most trusted sports car manufacturers in the world.

If you'd like to throw your own welcoming party for the 4C in Australia, register your interest with your local dealer today.